Tuesday 16th June – 10 am start
Approx. 70 minutes inc questions and housekeeping intro
- 25-minute session: People power – how to retain public awareness and donor interest
When the issue at the heart of your charity - in this case, Climate Change – was recently at the forefront of people’s minds but has since moved off the podium of public interest - how can fundraisers ensure that their progressive and innovative new campaign message is suitable for the era? Kathryn will focus on how to retain your supporters’ passion and concern for your cause and how to modify the language and direction of your campaign to suit the times.
The session will examine:
- How you can stay relevant during challenging times, and be still heard when other charities are taking centre stage
- Providing positive solutions in a landscape of uncertainty
- Fundraising as a method of empowering community support, not just generating income
Kathryn Holloway, Interim Director of Fundraising, Friends of The Earth
- 25-minute session: Keynote: I am your future donor. Cultivating Generations Y, Z and beyond
Pink Week has raised hundreds of thousands of pounds by targeting Generation Y and Z donors. We hear from its founder, Nina Rauch, on why and how she set up the charity when she was just 16, and what she has learned from fundraising with younger generations. Nina will explain why charities must shift their focus away from the 60+ age group and what they can do to encourage Generations Y and Z to become donors and supporters. We will also ask her how the campaign is managing to raise funds during the Covid19 era, and how she has embraced digital fundraising and virtual events.
Nina Rauch, Founder of the Pink Week Campaign, & Social Impact Coordinator, Lemonade