As Head of Supporter Engagement at the RAF Association, Liam is responsible for the successful delivery of the supporter experience, social movement and channel neutral strategy. He leads a team of Supporter Marketing/Individual Giving, Supporter Insight, Legacy Administration and Customer Care professionals. He started his fundraising career in Community Fundraising before moving into Legacies and Individual Giving. He has held management roles at Centrepoint and Alzheimer’s Society. An IOF Best Legacy campaign award winner in 2018 with Centrepoints ‘Dream’ campaign. A passionate advocate of co-creation, storytelling being at the core of the organisation and focusing on the BIG things.