Thursday 4th June 10 am start
Approx. 1 hour 25 mins inc questions and housekeeping intro
- 25-minute session: Creating a movement - continuing to engage with your high-value supporters
With younger supporters seeking a more interactive charity experience, and long-term donor loyalty becoming a thing of the past, how can fundraising teams hold the attention of high-value givers?
The session will examine:
- Building the movement – Time, Money, Voice and Influence The importance of events and face to face engagement – and what can be done digitally
- Meeting the needs of different audiences – knowing your donors and creating bespoke stewardship plans
- The story behind the successful TV campaign from March 2020
- Using exclusive webinars to update and engage high-value donors.
Victoria Smith, Head of Philanthropy, Shelter
- 30-minute panel session: Agile, brave and loud - tricks we can learn from small, successful charities
In this panel session, we hear a series of case studies from smaller charities – who, with limited team sizes, less budget and relatively fewer years of operation – have found ways of making themselves heard in a crowded and noisy sector. We feature a charity that has increased its income tenfold in four years and a new, ground-breaking charity that is challenging one of the last remaining “awkward” health topics via a bold and highly visual social media strategy. The session will examine:
- What methods are smaller charities using to raise their profile?
- How are they attracting new supporters and donors with their limited marketing and fundraising budgets?
- Is there a benefit to being small?
- The benefits of being able to be adaptable and brave whatever the size of your charity
Rachel Grocott, Communications Manager, Bloody Good Period
Lucy Radford, Fundraising & Communications Officer, Sumatran Orangutan Society
- 10-20 mins Q&A and Polls Roundup
Questions to speakers and review of poll results