Bold new strategies to reconnect with donors and attract the next generation of supporters
In a world where potential donors and supporters face endless distractions to spend their money in an instant, charities must re-examine and redesign their fundraising strategies, or face a loss of public interest, relevance and income.
A new, holistic approach is required to understand the motivations of future supporters and stay ahead of the pack to retain future funding.
Future Fundraising 2020 gave charity fundraisers bold new strategies to reconnect with supporters and attract new followers. Our forward-thinking agenda focused on 5 practical steps to success and benefited charities of all sizes.
Those that joined us discovered how a variety of different charities, as well as an exciting top UK ethical brand, have seen significant success using this tailored journey– and learned actionable guidance on how to do the same.
Future Fundraising 2020 recognised that the established methods of fundraising and engaging with donors is so last century. In a world where potential new donors and supporters are given endless online distractions and multiple options of how to instantly spend their money, charities must re-examine and redesign their donor supporter engagement strategies from the ground up.
The end of text-and-forget fundraising?
Moving away from the much-used monthly direct debit and text-and-forget methods of giving, many of today’s supporters want a more worthwhile level of interaction with their cause of choice. Whether that relationship lasts ten minutes or ten years, effective new user-friendly strategies must be developed to move a ‘brief fling’ with a charity into a loyal, long term relationship.
But how will charities engage and motivate the swipe-left generation?
Although ever-improving technology allows donations to be processed swiftly and easily, a more holistic approach is required to understand the motivations and interests of your supporters. In addition, charities need to build on their established methods of interacting with supporters - to preserve and refresh the human element of person to person interaction that has always been an intrinsic part of successful fundraising, an essential that can’t be replaced by technology.
This new event looked at bold new donor engagement and stewardship strategies, via case studies from some of the most forward-thinking and up and coming UK and international charities.
|Think like your supporters||Tuesday 2nd June 10.00 – 11.45|
|Get Attention||Thursday 4th June 10.00 – 11.25|
|Stay Relevant||Tuesday 9th June 10.00 – 11.20|
|Engage with new generations and communities||Thursday 11th June 10.00 - 11.10|
|Motivate and empower||Tuesday 16th June 10.00 – 11.10|
This must-attend event was suited for everyone involved in fundraising, supporter engagement, donor strategy and philanthropy.
The webinars will help you to: