What’s next for fundraising?
Is this the end of text-and-forget fundraising?
Moving away from the much-used monthly direct debit and text-and-forget methods of giving, many of today’s supporters want a more worthwhile level of interaction with their cause of choice. Whether that relationship lasts ten minutes or ten years, effective new user-friendly strategies must be developed to move a ‘brief fling’ with a charity into a loyal, long term relationship.
But how will charities engage and motivate the swipe-left generation?
Although ever-improving technology allows donations to be processed swiftly and easily, a more holistic approach is required to understand the motivations and interests of your supporters. In addition, charities will need to build on their established methods of interacting with supporters - to preserve and refresh the human element of person to person interaction that has always been an intrinsic part of successful fundraising, an essential that can’t be replaced by technology.
This new event will look at bold new donor engagement and stewardship strategies, via case studies from some of the most forward-thinking and up and coming UK and international charities.
Future Fundraising conference will be taking place at the Leonardo Royal Tower Bridge Hotel (previously The Grange Tower Bridge Hotel) on Monday 23 March 2020. This hotel is situated in central London, 15 minutes’ walk from the Tower of London and Tower Hill Underground Station is just a 5-minute walk away.
The conference will help you to:
Shift from managing a campaign to creating a movement to capitalise on public involvement
Reinvent your messaging to resonate with future supporters and maximise fundraising income
Develop a holistic fundraising strategy using your supporters’ motivations to gain and maintain their support
Engage the next generation of BAME communities as supporters, donors and team members
Use new technology to enhance supporter care and fundraising income.