Bold new strategies to reconnect with your donors, and attract the next generation of supporters
In a world where potential donors and supporters face endless distractions to spend their money in an instant, charities like yours must re-examine and redesign their fundraising strategies, or face a loss of public interest, relevance and income.
Future Fundraising 2020 recognises that the established methods of fundraising and engaging with donors is so last century. In a world where potential new donors and supporters are given endless online distractions and multiple options of how to instantly spend their money, charities are having to re-examine and redesign their donor supporter engagement strategies from the ground up.
Is this the end of text-and-forget fundraising?
Moving away from the much-used monthly direct debit and text-and-forget methods of giving, many of today’s supporters want a more worthwhile level of interaction with their cause of choice. Whether that relationship lasts ten minutes or ten years, effective new user-friendly strategies must be developed to move a ‘brief fling’ with a charity into a loyal, long term relationship.
But how will charities engage and motivate the swipe-left generation?
Although ever-improving technology allows donations to be processed swiftly and easily, a more holistic approach is required to understand the motivations and interests of your supporters. In addition, charities will need to build on their established methods of interacting with supporters - to preserve and refresh the human element of person to person interaction that has always been an intrinsic part of successful fundraising, an essential that can’t be replaced by technology.
This new event will look at bold new donor engagement and stewardship strategies, via case studies from some of the most forward-thinking and up and coming UK and international charities.
Join your peers at this must-attend event for everyone involved in fundraising, supporter engagement, donor strategy and philanthropy – book your place now.
The conference will help you to:
Shift from managing a campaign to creating a movement to capitalise on public involvement
Reinvent your messaging to resonate with future supporters and maximise fundraising income
Develop a holistic fundraising strategy using your supporters’ motivations to gain and maintain their support
Engage the next generation of BAME communities as supporters, donors and team members
Use new technology to enhance supporter care and fundraising income.