Agenda

Agenda

SECTIONS OF THE DAY:
1. THINK LIKE YOUR SUPPORTERS
2. GET ATTENTION
3. STAY RELEVANT
4. ENGAGE WITH NEW GENERATIONS AND COMMUNITIES
5. MOTIVATE AND EMPOWER

08.45 - 09.30   Registration

09.30 - 09.40   Chair’s welcome – Gemma Peters, CEO, Bloodwise 

 
THINK LIKE YOUR SUPPORTERS
 

09.40 - 10:00   Introductory Keynote:

Simon Constantine from Lush Cosmetics will open the day with an inspirational session into how they’ve grown from a family business into one of the top five ethical brands on the UK high street.*
*Ranked by Ethical Consumer, 12 November 2019 
 
10.10 - 10.30 Joining the dots - making every interaction count:
The general public are now used to engaging brands with content that is relevant and tailored to them, using their preferred channels, when it suits them. How can charities compete with this level of customer-centricity? Supporter journeys are not enough. We need to be harnessing the full power of data, putting the needs of our supporters first, and working cross-departmentally to deliver what supporters want, when they want it.
 
This session will examine:
  • How to use data to build a supporter-centric communications strategy
  • How to think about supporter journeys holistically - outside of fundraising silos
  • The benefits of having a 360 view of the supporter experience
Anna Hessenbruch, Supporter Experience Strategist, NSPCC
 
10.30 - 11:00  A seamless journey - Making your supporters' User Experience the best that it can be 
In a crowded fundraising marketplace, what can your charity do to differentiate your website from that of others in your sector? With shorter attention spans and high expectation of UX, today’s charity donors and supporters demand more from their online interactions. Felinesoft and a charity client will present a study on how they worked together to achieve great results.
 
Ralph Johnson, Managing DirectorFelinesoft
 
11.00 – 11.25  Creating a seamless supporter journey – joining up teams across your charity to deliver outstanding supporter engagement and impact
Over the past 3 years, The Children’s Society has been implementing a transformational strategy that has required innovative change across its whole business model, from the way it delivers services and campaigns for young people, to a pioneering new approach to fundraising and supporter engagement.  In this session, Director of Supporter Impact Joe Jenkins talks about how they are knocking down the ‘us and them division’ between their charity and supporters by putting their supporters’ needs at the very centre of their strategy.
 
This session will examine:
  • Why change was needed at the Children’s Society and what happened next
  • How you can break down internal silos and make a sizeable cultural shift within your organisation
  • How an agile approach to joining up, as one team with one plan, is proving critical for future fundraising success
Joe Jenkins, Executive Director of Engagement & Income Generation, The Children’s Society 

 

11.25 – 11.45  Morning refreshments

 
GET ATTENTION
 
11.45 - 12.10  Creating a movement – truly engaging with high-value supporters
With younger supporters seeking a more interactive charity experience, and long-term donor loyalty becoming a thing of the past, how can fundraising teams hold the attention of new high-value givers?
 
The session will examine:
  • Building the movement – Time, Money, Voice and Influence
  • The importance of events and face to face engagement
  • Meeting the needs of different audiences – knowing your donors and creating bespoke stewardship plans
  • The next generation of philanthropists 
Victoria SmithHead of PhilanthropyShelter
 
12.10 - 12.50   Agile, brave and loud – tricks we can learn from small, successful charities
In this panel session, we hear a series of case studies from smaller charities – who, with limited team sizes, less budget and relatively fewer years of operation – have found ways of making themselves heard in a crowded and noisy sector.  We feature a charity that has increased its income tenfold in four years, and a new, ground-breaking charity that is challenging one of the last remaining “awkward” health topics via a bold and highly visual social media strategy. 
 
The session will examine:
  • What methods are smaller charities using to raise their profile? 
  • How are they attracting new supporters and donors with their limited marketing and fundraising budgets? 
  • Is there a benefit to being small? The benefits of being able to be adaptable and brave whatever the size of your charity
Rachel GrocottCommunications ManagerBloody Good Period 
Hazel RussellHead of FundraisingPapyrus 
Lisa RoxbyHead of Marketing and CommunicationsPapyrus
Rachel Groves, Development Director, Sumatran Orangutan Society
Lucy Radford, Fundraising & Communications Officer, Sumatran Orangutan Society
 

12.50  Chair rounds up for the morning

13.00 - 14.00  Lunch, exhibition and networking

 
 
STAY RELEVANT
 
14.00 - 14.30  Making challenge events a sustainable part of your fundraising strategy
Once the shiny new thing for fundraising, challenge events are now widely used by a diverse range of charities. However, such a popular fundraising stream needs to be regularly reviewed and refreshed to keep the events exciting to supporters, and above all, to keep them lucrative. Speakers from the Brain Tumour Charity and Parkinson’s will reveal how they evaluate income-generating challenge events - and how to reposition the ones that are tired and flagging. 
 
Cat AlabasterHead of Fundraising InnovationThe Brain Tumour Charity 
​Maria Waugh, Senior Running and Challenge Events Manager, Parkinson’s UK
 

14.30 - 15.10  Modernise or die – propelling an established charity brand into the 21st Century

With a number of experts suggesting that the future of charities will force a change in the way larger charities operate, we hear from a panel of well-established charities who have decided to reinvigorate their strategy and message in order to make themselves more modern, relevant and appealing to the next generation of donors and supporters
 
This session will examine:
  • How to ensure your story is relevant, authentic and personal for your existing supporter base using a new level of personalisation
  • How to create messages that resonate with the next generation – the RAF Associations shift to focus on ‘darkest days and freedom’
  • When to move away from a successful, decades-old strategy and moving the supporter relationship
Liam Clark-BrownHead of Supporter EngagementRoyal Air Forces Association

Amy PettersonHead of Community FundraisingRoyal Air Forces Association

Preparing for the next generation - The new digital content strategy for Battersea

This session will examine:

  • Using technology to improve how your fundamental objectives are delivered
  • Revamping marketing and online experiences for the digital age
  • Establishing a content (and social media) strategy
Kate Cooper-OwenHead of Content & Communities, Battersea
Lauren Raynor, Head of Digital, Battersea
 
15.10 - 15.30  Afternoon refreshments
 
ENGAGE WITH NEW GENERATIONS AND COMMUNITIES
 
15.30 - 15.50  Generation Z want to change the world but how do you change them into donors? 
As possibly the most ethically-minded generation yet, Generation Z should be a primed and ready to give to charity, but how can fundraisers capture the current passion for petitioning, volunteering and protesting, and convert it into actual fundraised income. Ian will examine how charities need to rethink and reposition their engagement techniques for this generation, in order to avoid being left behind in the fundraising decades to come. 

Ben Brill, Creative Director, Consider Creative

Ellie Adamo, Account Director, Consider Creative

 
15.50 - 16.10  Engaging the next generation of BAME communities as supporters, donors and team members 
This session reveals the work that Barnardo’s is undertaking to encourage BAME communities to focus their future fundraising activities on more UK based charities, and to consider a career in the third sector.  
 
Fezzan AhmedPhilanthropy Officer, BAME CommunitiesBarnardo’s 
 
MOTIVATE AND EMPOWER 
 
16:10 - 16.35  People power – how to harness public awareness to effect change and engage new support
When the issue at the heart of your charity - in this case Climate Change - receives a significant increase in public and media attention, how can fundraisers ensure that their progressive and innovative new campaign message is being heard above the noise? Kathryn will focus on how to turn supporters’ passion and concern into real-world impact. 
 
The session will examine: 
  • Providing positive solutions in a landscape of uncertainty
  • Fundraising as a method of empowering community support, not just generating income
  • How you can stay relevant and ahead of the pack and be heard whatever your cause 
Kathryn HollowayInterim Director of Fundraising, Friends of The Earth 
 
16:35 - 17:00  Keynote: I am your future donor. Cultivating Generations Y, Z and beyond 
Pink Week has raised hundreds of thousands of pounds by targeting Generation Y and Z donors. We hear from its founder, Nina Rauch, on why and how she set up the charity when she was just 16, and what she has learned from fundraising with younger generations. Nina will explain why charities must shift their focus away from the 60+ age group and what they can do to encourage Generations Y and Z to become donors and supporters.

Nina Rauch, Founder of the Pink Week Campaign, & Social Impact Coordinator, Lemonade

 
17:00 Chair's closing remarks
 
17.10  End of Conference
 
17.10 – 18.40  Drinks reception - Sponsored
Join your colleagues from the sector for a glass or two and network away at our networking drinks reception!
 

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