Agenda

Agenda

Sections of the day:
1. Think like your supporters
2. Get attention
3. Stay relevant
4. Engage new generations and communities
5. Motivate and empower

Introduction

Simon Constantine from Lush Cosmetics will open the day with an inspirational session into how they’ve grown from a family business into one of the top five ethical brands on the UK high street.*
*Ranked by Ethical Consumer, 12 November 2019 
 
THINK LIKE YOUR SUPPORTERS
 
Joining the dots - making every interaction count:
The general public are now used to engaging brands with content that is relevant and tailored to them, using their preferred channels, when it suits them. How can charities compete with this level of customer centricity? Supporter journeys are not enough. We need to be harnessing the full power of data, putting the needs of our supporters first, and working cross-departmentally to deliver what supporters want, when they want it.
 
This session will examine:
  • How to use data to build a supporter-centric communications strategy
  • How to think about supporter journeys holistically - outside of fundraising silos
  • The benefits of having a 360 view of the supporter experience
Anna Hessenbruch, Supporter Experience Strategist, NSPCC
 
Creating a seamless supporter journey – joining up teams across your charity to deliver outstanding supporter engagement and impact
Over the past 3 years, The Children’s Society has been implementing a transformational strategy that has required innovative change across its whole business model, from the way it delivers services and campaigns for young people, to a pioneering new approach to fundraising and supporter engagement.  In this session, Director of Supporter Impact Joe Jenkins talks about how they are knocking down the ‘us and them division’ between their charity and supporters by putting their supporters’ needs at the very centre of their strategy.
 
This session will examine:
  • Why change was needed at the Children’s Society and what happened next
  • How you can break down internal silos and make a sizeable cultural shift within your organisation
  • How an agile approach to joining up, as one team with one plan, is proving critical for future fundraising success
Joe JenkinsDirector of Supporter Impact & IncomeThe Children’s Society 
 
GET ATTENTION
 
Agile, brave and loud – tricks we can learn from small, successful charities
In this panel session we hear a series of case studies from smaller charities – who, with limited team sizes, less budget and relatively fewer years of operation – have found ways of making themselves heard in a crowded and noisy sector.  We feature a charity that has increased its income tenfold in four years, and a new, ground-breaking charity that is challenging one of the last remaining “awkward” health topics via a bold and highly visual social media strategy. 
 
The session will examine:
  • What methods are smaller charities using to raise their profile? 
  • How are they attracting new supporters and donors with their limited marketing and fundraising budgets? 
  • Is there a benefit to being small? The benefits of being able to be adaptable and brave whatever the size of your charity
Rachel GrocottCommunications ManagerBloody Good Period 
Hazel RussellHead of FundraisingPapyrus 
Lisa RoxbyHead of Marketing and CommunicationsPapyrus
Rachel Groves, Development Director, Sumatran Orangutan Society
Lucy Radford, Fundraising & Communications Officer, Sumatran Orangutan Society
 
Creating a movement – truly engaging with high-value supporters
With younger supporters seeking a more interactive charity experience, and long-term donor loyalty becoming a thing of the past, how can fundraising teams hold the attention of new high value givers?
 
The session will examine:
  • Building the movement – Time, Money, Voice and Influence
  • The importance of events and face to face engagement
  • Meeting the needs of different audiences – knowing your donors and creating bespoke stewardship plans
  • The next generation of philanthropists 
Victoria SmithHead of PhilanthropyShelter
 
STAY RELEVANT
 
Modernise or die – propelling an established charity brand into the 21st Century
With a number of experts suggesting that the future of charities will force a change in the way larger charities operate, we hear from a panel of well established charities who have decided to reinvigorate their strategy and message in order to make themselves more modern, relevant and appealing to the next generation of donors and supporters
 
This session will examine:
  • How to ensure your story is relevant, authentic and personal for your existing supporter base using a new level of personalisation
  • How to create messages that resonate with the next generation – the RAF’s shift to focus on ‘freedom’ and ‘safety’
  • When to move away from a successful, decades-old strategy and moving the supporter relationship onto Instagram and social media
  • How to make your charity website a story factory that supporters want to revisit 
Liam Clark-BrownHead of Supporter EngagementRoyal Air Forces Association
Amy PettersonHead of Community FundraisingRoyal Air Forces Association
 
Making challenge events a sustainable part of your fundraising strategy
Once the shiny new thing for future fundraising, challenge events are now widely used by a diverse range of charities. The Brain Tumour Charity will look at how to evaluate a charity’s income-generating events programme - and when to make the brave decision to change a successful campaign to ensure that it remains relevant and exciting to future supporters and donors. 
 
Cat AlabasterHead of Fundraising InnovationThe Brain Tumour Charity 
 
ENGAGE WITH NEW GENERATIONS AND COMMUNITIES
 
Generation Z and beyond  
This session explains the opportunities available and how to connect with the swipe-left generation.
 
Engaging the next generation of BAME communities as supporters, donors and team members 
This session reveals the work that Barnardo’s is undertaking to encourage BAME communities to focus their future fundraising activities on more UK based charities, and to consider a career in the third sector.  
 
Fezzan AhmedPhilanthropy Officer, BAME CommunitiesBarnardo’s 
 
MOTIVATE AND EMPOWER 
 
People power – how to harness public awareness to effect change and engage new support
When the issue at the heart of your charity - in this case Climate Change - receives a significant increase in public and media attention, how can fundraisers ensure that their progressive and innovative new campaign message is being heard above the noise?  Kathryn will focus on how to keep supporters interested, involved and informed, and how to become far more than just a protest movement. 
 
The session will examine: 
  • Providing positive solutions in a landscape of uncertainty
  • Fundraising as a method of empowering community support, not just generating income
  • How you can stay relevant and ahead of the pack and be heard whatever your cause 
Kathryn HollowayHead of Individual Giving & Supporter CareFriends of The Earth 
 
End of Conference
 
Join your colleagues from the sector for a glass or two and network away at our networking drinks reception!

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