The webinars helped attendees to:

• Shift from managing a campaign to creating a movement, capitalising on public involvement and passion for their cause
• Reinvent their messaging to resonate with future supporters and maximise their charity’s future fundraising income
• Develop a holistic fundraising strategy, understand supporter motivations and how to gain and keep their support
• Engage the next generation of BAME communities as supporters, donors and team members 
• Use new technology to enhance supporter care and fundraising income