The webinars helped attendees to:
- Shift from managing a campaign to creating a movement, capitalising on public involvement and passion for their cause
- Reinvent their messaging to resonate with future supporters and maximise their charity’s future fundraising income
- Develop a holistic fundraising strategy, understand supporter motivations and how to gain and keep their support
- Engage the next generation of BAME communities as supporters, donors and team members
- Use new technology to enhance supporter care and fundraising income